Entrepreneur; author of The Lean Startup

Eric Ries

Ries framed product development as validated learning: build the smallest thing that tests an idea, measure what happens, and learn before building more.

Essential reading: The Lean Startup
Models in this guide: 1

No. 095Product Thinking
Build–Measure–Learn
Treat each product idea as a hypothesis: build the smallest thing that tests it, measure what people actually do, and decide whether to pivot or persevere.

Build–Measure–Learn