Authors; Stanford Graduate School of Business and Duke CASE

Chip & Dan Heath

The Heath brothers study why some ideas stick, and popularised the curse of knowledge: once we know something, we struggle to explain it to people who don't.

Essential reading: Made to Stick
“The Curse of Knowledge” (Harvard Business Review)
Models in this guide: 1

No. 077People, Org & Influence
Curse of Knowledge
Once you know something, it is hard to imagine not knowing it, so experts explain too little, too abstractly.

Curse of Knowledge