Designer and product consultant

Josh Seiden

Seiden argued that teams should be managed by the changes in customer behaviour they create, not by the features they ship.

Essential reading: Outcomes Over Output
Lean UX (with Jeff Gothelf)
Models in this guide: 1

No. 097Product Thinking
Outcomes Over Output
Judge and steer work by the change in human behaviour it creates, not by the features, projects or code it produces.