Founder of the Silicon Valley Product Group

Marty Cagan

Cagan describes how strong product teams tackle the four big risks, value, usability, feasibility and viability, before they build.

Essential reading: Inspired
Empowered
Transformed
Models in this guide: 1

No. 098Product Thinking
The Four Big Risks
Before building, address four risks: value (will they use or buy it), usability (can they work it out), feasibility (can we build it) and business viability (does it work for the business).